Digital Workspaces

This is an era of millennials who are leading a digital life. Research revealed that on an average a person visits his/her mobile over 80 times and spends up to 3 hours on his/her smartphone in a day.

Companies targeting these digital consumers had come up with innovative marketing and sales strategies to get their share in the time spent by the users on their smartphone. Statistics show that companies have become decently successful in attracting 86% of digital users to do online shopping.

But employeer's are on the losing end from the employee engagement front, with this change in user patterns. Firstly they need to make the work space more attractive to make sure that users spend more time at work on work rather than their smartphones and secondly at the same time they need to compete with social media and other e-tailers to get their share of  employees time on smartphones.

Would it be really feasible for organizations to go through this transformation?

Can they prove themselves to their employees that they are new age and relevant to the external digital era?

Educational institutions globally have been decently successful in integrating their systems with social channels to engage digitally with the student, faculty and administration. In this way they proved themselves to be new age and get their share of time on the smart devices.

I imagine the digital workspaces of today to be relevant to the digimans experience. For example when a job aspirant shares his thought of switching his job on facebook. Hiring systems should gather details from social posts, professional information, bio details , identify fitment and come up with the suggestions of his interest, incase they have any suitable opportunities within their organization. Once user applies for a  specific job, the it should auto screen the application, provide acknowledgement and share the details of entire interview process and other details in advance. System should check the availability of user and send invite on social channels for various rounds of interviews. It should remind and provide assistance to prepare for the interview. It should  guide the users to travel for in-person interviews if needed. It should constantly gather feedback on the relevance and quality of interview based on the posts of individual on social channels or based on received feedback and thus work on improvising overall interview experience.

To make such systems a reality, Organizations have a need to embrace the new age systems that are accessible across all devices and  are deeply integrated with social channels and applications like google maps, google now, google calendars. Systems should stay relevant and work as  real time personal assistant and advisor to their employees.